
Brand Guidelines
This guide outlines the visual language and design principles that make CelHive recognizable, regardless of the team or medium.
CelHive composes specialized AI Cells into coordinated Hives that move work from prompts to shipped outcomes—fast and measurable.
Every standard—color, type, spacing, message, and accessibility—expresses this system promise with clarity.
Whether digital product, marketing site, or print, if it bears the CelHive mark, it should feel orchestrated, alive, and outcome‑driven—less app, more action.
Follow these rules to reflect the assured co‑creation at the heart of CelHive.
Contents
01
Brand Strategy
02
Personality
03
Logo
04
Color
05
Typography
01
Brand Strategy
Work today stretches across tools, timelines, and handoffs. Lone assistants answer questions; coordinated teams ship results. That gap slows momentum—even when the talent is there.
CelHive turns many minds into one outcome.

Compose Cells, let the Hive plan, assign roles, resolve conflicts, and verify—end‑to‑end, with you conducting.
Our goal is clear: outcomes, not rituals. You set the goal; the Hive delivers the work—human‑in‑the‑loop when it matters, with Blueprints and telemetry to measure speed, cost, and quality.
1a
Manifesto
From the first spark of an idea to the moment it lands in the world, progress has always been a team sport.
In nature, cells become bodies. In the sky, stars become constellations. In work, people become teams. Now intelligence itself becomes a hive.
CelHive exists to turn many small minds into one great one—specialized AI Cells that coordinate like a living system, guided by you.
Not a chat to “ask,” but an instrument to conduct.
Not a single “assistant,” but a swarm that builds, tests, fixes, and ships.
We believe emergence beats brute force.
That the whole is not just bigger, but smarter than the parts.
That anyone—founder, operator, researcher, creator—should orchestrate complex outcomes without a headcount or a handbook.
The promise is simple: you bring clarity; CelHive brings capability. Compose Cells, point them at reality, and watch a hive produce value—measurably, repeatedly, fast.
This is co-creation at human scale and machine speed.
From individuals to ecosystems.
From tasks to outcomes.
From potential to product-market fit.
Cells build the hive. Wisdom co-creates. Let’s make something living.
1b
Short description
CelHive is the agent-orchestration OS where specialized AI Cells coordinate like a living system to deliver outcomes—so teams get from idea to impact, faster.
1c
Tagline
Cells build the hive. Wisdom co-creates.
1d
One-liner
CelHive turns specialized AI agents (“Cells”) into a coordinated “Hive” that executes real-world work—so you move from prompts to shipped outcomes.
1e
Product positioning
Category: Agentic Co-Creation OS
For: founders, operators, researchers, and builders who need results—prototype, GTM, ops, research—without growing headcount.
Unlike: single-agent chatbots and point tools that answer questions or do one task,
CelHive: composes many specialized Cells into a coordinated Hive that plans, executes, and learns as a system—delivering measurable outcomes (speed, cost, quality) across the full workflow.
02
Personality
We don’t just answer faster; we coordinate smarter. When Cells connect, velocity compounds and ideas land in the world.
CelHive speaks the way it works: visionary but precise, builder‑honest, warmly technical, and always human‑first—you lead, the Hive follows.
Visionary, not vague: bold stakes, clear claims.
Builder-honest: show the work; admit the tradeoffs.
Warmly technical: precise without posturing; explain like a peer.
Human-first: you lead, the Hive follows. Interfaces that get out of the way.

2a
Tone & Voice
Our Vision: why we exist
A world where anyone can orchestrate many intelligences to create value—safely, swiftly, and together.
Our Mission: what we do
Turn goals into coordinated Hives of specialized Cells that plan, execute, and learn—so individuals and teams ship outcomes, not prompts.
Our Promise: how we help
Compose once. Scale as a swarm. Deliver outcomes.
North Star Narrative: the one‑paragraph story all copy should orbit
2b
Sample Copy
Your ideas, intelligently assembled.
Orchestrate the swarm. Ship the outcome.
Less app, more action. Point the Hive at reality and watch it work.
Compose specialized Cells into a Hive that plans, executes, and improves—automatically.
Hero headlines
Subheads
Explainer (short)
CelHive is an agent-orchestration OS. Build with Cells—focused, specialized agents—and let the Hive coordinate them end-to-end. You set the goal; they deliver the work.
Feature bullets
UI microcopy
Ad lines
About paragraph
CelHive turns intelligence into an ecosystem. Specialized Cells collaborate as a Hive to plan, execute, and verify real work—so teams focus on why, not how. Built for builders, designed for conversations, and crafted to feel human.
03
Logo
The CelHive logo is four hex Cells: two morphing into a single connective shape, two standing apart as satellites. It captures the moment many become one—and the openness of an ecosystem that keeps expanding.
Form — The joined pair visualizes orchestration: from sparks to swarm, from chat to outcome, stabilized into a clean hex cadence.
Constellation — The two separated Cells suggest an open ecology of third‑party Cells and shared Blueprints that compound learning.
Geometry — Modular hexes with crisp edges and subtle organic joins echo our design system: hexagonal grid meets biomorphic membranes—order guided by life. No ornament, no clutter—just intent.
It’s more than a mark: the Cells commit CelHive to a simple promise—compose, coordinate, and ship real‑world outcomes, repeatedly and fast.


3a
Primary Lockup

3b
Clearspace

3c
Secondary Lockups

3d
Product Mockups

3e
Incorrect Usage

Do not resize the mark

Do not rotate the logo

Do not change the color of the mark alone

Do not outline the logo

Do not reverse the lockup

Do not add gradients the logo
3f
Partnerships

04
Color
Colors in CelHive do more than decorate; they signal priority, state, and orchestration in motion. Each shade reinforces our promise of assured, living coordination.
Keep Hive Orange scarce and strategic; over‑using it dulls the urgency of an action or verification moment.
Handled with discipline, this palette makes CelHive instantly recognizable: emergent, confident, and relentlessly oriented to outcomes.
4a
Primary Palette
Black
Hex: #0A0A0A
Gray
Hex: #D9D9D9
White
Hex: #FFFFFF
Primary
Hex: #FC5B21
05
Typography
CelHive’s typography balances precision with warmth using a modern sans + serif pairing that reads clearly in product and communicates trust in brand.

Primary Sans-Serif (DM Sans) carries interfaces, docs, and dense information with legibility and calm authority—ideal for telemetry, run logs, and system prompts.
Secondary Serif (DM Serif Text) adds crafted weight to headlines, insights, and narrative moments—used where we frame decisions, explain tradeoffs, or state the vision.
Together, this pairing delivers dynamic contrast—modern yet human, analytical yet approachable—so CelHive always speaks with clarity, credibility, and momentum.
DM Sans
DM Serif Text
5b
Sizing
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
CelHive turns intelligence into an ecosystem. Specialized Cells collaborate as a Hive to plan, execute, and verify real work—so teams focus on why, not how. Built for builders, designed for conversations, and crafted to feel human.
Type Sizes 0–24pt/px
130% Leading
-2% Tracking
Our goal is clear: outcomes, not rituals. You set the goal; the Hive delivers the work—human‑in‑the‑loop when it matters, with Blueprints and telemetry to measure speed, cost, and quality.
Type Sizes 24–55pt/px
120% Leading
-2% Tracking
Less app, more action.
Point the Hive at reality and watch it work.
Type Sizes 55–72pt/px
110% Leading
-3% Tracking
Compose.
Coordinate.
Create.
Type Sizes > 72pt/px
100% Leading
-3% Tracking
Back to the top
↑
© CelHive
All Rights Reserved
Brand Strategy
01
Personality
02
Logo
03
Color
04
Typography
05

Brand Guidelines
This guide outlines the visual language and design principles that make CelHive recognizable, regardless of the team or medium.
CelHive composes specialized AI Cells into coordinated Hives that move work from prompts to shipped outcomes—fast and measurable.
Every standard—color, type, spacing, message, and accessibility—expresses this system promise with clarity.
Whether digital product, marketing site, or print, if it bears the CelHive mark, it should feel orchestrated, alive, and outcome‑driven—less app, more action.
Follow these rules to reflect the assured co‑creation at the heart of CelHive.
Contents
01
Brand Strategy
02
Personality
03
Logo
04
Color
05
Typography
01
Brand Strategy
Work today stretches across tools, timelines, and handoffs. Lone assistants answer questions; coordinated teams ship results. That gap slows momentum—even when the talent is there.
CelHive turns many minds into one outcome.

Compose Cells, let the Hive plan, assign roles, resolve conflicts, and verify—end‑to‑end, with you conducting.
Our goal is clear: outcomes, not rituals. You set the goal; the Hive delivers the work—human‑in‑the‑loop when it matters, with Blueprints and telemetry to measure speed, cost, and quality.
1a
Manifesto
From the first spark of an idea to the moment it lands in the world, progress has always been a team sport.
In nature, cells become bodies. In the sky, stars become constellations. In work, people become teams. Now intelligence itself becomes a hive.
CelHive exists to turn many small minds into one great one—specialized AI Cells that coordinate like a living system, guided by you.
Not a chat to “ask,” but an instrument to conduct.
Not a single “assistant,” but a swarm that builds, tests, fixes, and ships.
We believe emergence beats brute force.
That the whole is not just bigger, but smarter than the parts.
That anyone—founder, operator, researcher, creator—should orchestrate complex outcomes without a headcount or a handbook.
The promise is simple: you bring clarity; CelHive brings capability. Compose Cells, point them at reality, and watch a hive produce value—measurably, repeatedly, fast.
This is co-creation at human scale and machine speed.
From individuals to ecosystems.
From tasks to outcomes.
From potential to product-market fit.
Cells build the hive. Wisdom co-creates. Let’s make something living.
1b
Short description
CelHive is the agent-orchestration OS where specialized AI Cells coordinate like a living system to deliver outcomes—so teams get from idea to impact, faster.
1c
Tagline
Cells build the hive. Wisdom co-creates.
1d
One-liner
CelHive turns specialized AI agents (“Cells”) into a coordinated “Hive” that executes real-world work—so you move from prompts to shipped outcomes.
1e
Product positioning
Category: Agentic Co-Creation OS
For: founders, operators, researchers, and builders who need results—prototype, GTM, ops, research—without growing headcount.
Unlike: single-agent chatbots and point tools that answer questions or do one task,
CelHive: composes many specialized Cells into a coordinated Hive that plans, executes, and learns as a system—delivering measurable outcomes (speed, cost, quality) across the full workflow.
02
Personality
We don’t just answer faster; we coordinate smarter. When Cells connect, velocity compounds and ideas land in the world.
CelHive speaks the way it works: visionary but precise, builder‑honest, warmly technical, and always human‑first—you lead, the Hive follows.
Visionary, not vague: bold stakes, clear claims.
Builder-honest: show the work; admit the tradeoffs.
Warmly technical: precise without posturing; explain like a peer.
Human-first: you lead, the Hive follows. Interfaces that get out of the way.

2a
Tone & Voice
Our Vision: why we exist
A world where anyone can orchestrate many intelligences to create value—safely, swiftly, and together.
Our Mission: what we do
Turn goals into coordinated Hives of specialized Cells that plan, execute, and learn—so individuals and teams ship outcomes, not prompts.
Our Promise: how we help
Compose once. Scale as a swarm. Deliver outcomes.
North Star Narrative: the one‑paragraph story all copy should orbit
2b
Sample Copy
Compose specialized Cells into a Hive that plans, executes, and improves—automatically.
Less app, more action. Point the Hive at reality and watch it work.
Orchestrate the swarm. Ship the outcome.
Your ideas, intelligently assembled.
Hero headlines
Subheads
Explainer (short)
CelHive is an agent-orchestration OS. Build with Cells—focused, specialized agents—and let the Hive coordinate them end-to-end. You set the goal; they deliver the work.
Feature bullets
UI microcopy
Ad lines
About paragraph
CelHive turns intelligence into an ecosystem. Specialized Cells collaborate as a Hive to plan, execute, and verify real work—so teams focus on why, not how. Built for builders, designed for conversations, and crafted to feel human.
03
Logo
The CelHive logo is four hex Cells: two morphing into a single connective shape, two standing apart as satellites. It captures the moment many become one—and the openness of an ecosystem that keeps expanding.
Form — The joined pair visualizes orchestration: from sparks to swarm, from chat to outcome, stabilized into a clean hex cadence.
Constellation — The two separated Cells suggest an open ecology of third‑party Cells and shared Blueprints that compound learning.
Geometry — Modular hexes with crisp edges and subtle organic joins echo our design system: hexagonal grid meets biomorphic membranes—order guided by life. No ornament, no clutter—just intent.
It’s more than a mark: the Cells commit CelHive to a simple promise—compose, coordinate, and ship real‑world outcomes, repeatedly and fast.


3a
Primary Lockup

3b
Clearspace

3c
Secondary Lockups

3d
Product Mockups

3e
Incorrect Usage

Do not resize the mark

Do not rotate the logo

Do not change the color of the mark alone

Do not outline the logo

Do not reverse the lockup

Do not add gradients the logo
3f
Partnerships

04
Color
Colors in CelHive do more than decorate; they signal priority, state, and orchestration in motion. Each shade reinforces our promise of assured, living coordination.
Keep Hive Orange scarce and strategic; over‑using it dulls the urgency of an action or verification moment.
Handled with discipline, this palette makes CelHive instantly recognizable: emergent, confident, and relentlessly oriented to outcomes.
4a
Primary Palette
Black
Hex: #0A0A0A
Gray
Hex: #D9D9D9
White
Hex: #FFFFFF
Primary
Hex: #FC5B21
05
Typography
CelHive’s typography balances precision with warmth using a modern sans + serif pairing that reads clearly in product and communicates trust in brand.

Primary Sans-Serif (DM Sans) carries interfaces, docs, and dense information with legibility and calm authority—ideal for telemetry, run logs, and system prompts.
Secondary Serif (DM Serif Text) adds crafted weight to headlines, insights, and narrative moments—used where we frame decisions, explain tradeoffs, or state the vision.
Together, this pairing delivers dynamic contrast—modern yet human, analytical yet approachable—so CelHive always speaks with clarity, credibility, and momentum.
DM Sans
DM Serif Text
CelHive turns intelligence into an ecosystem. Specialized Cells collaborate as a Hive to plan, execute, and verify real work—so teams focus on why, not how. Built for builders, designed for conversations, and crafted to feel human.
Type Sizes 0–24pt/px
130% Leading
-2% Tracking
Our goal is clear: outcomes, not rituals. You set the goal; the Hive delivers the work—human‑in‑the‑loop when it matters, with Blueprints and telemetry to measure speed, cost, and quality.
Type Sizes 24–55pt/px
120% Leading
-2% Tracking
Less app, more action.
Point the Hive at reality and watch it work.
Type Sizes 55–72pt/px
110% Leading
-3% Tracking
Compose.
Coordinate.
Create.
Type Sizes > 72pt/px
100% Leading
-3% Tracking
5b
Sizing
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Back to the top
↑
© CelHive
All Rights Reserved

Brand Guidelines
This guide outlines the visual language and design principles that make CelHive recognizable, regardless of the team or medium.
CelHive composes specialized AI Cells into coordinated Hives that move work from prompts to shipped outcomes—fast and measurable.
Every standard—color, type, spacing, message, and accessibility—expresses this system promise with clarity.
Whether digital product, marketing site, or print, if it bears the CelHive mark, it should feel orchestrated, alive, and outcome‑driven—less app, more action.
Follow these rules to reflect the assured co‑creation at the heart of CelHive.
Contents
01
Brand Strategy
02
Personality
03
Logo
04
Color
05
Typography
01
Brand Strategy
Work today stretches across tools, timelines, and handoffs. Lone assistants answer questions; coordinated teams ship results. That gap slows momentum—even when the talent is there.
CelHive turns many minds into one outcome.

Compose Cells, let the Hive plan, assign roles, resolve conflicts, and verify—end‑to‑end, with you conducting.
Our goal is clear: outcomes, not rituals. You set the goal; the Hive delivers the work—human‑in‑the‑loop when it matters, with Blueprints and telemetry to measure speed, cost, and quality.
1a
Manifesto
From the first spark of an idea to the moment it lands in the world, progress has always been a team sport.
In nature, cells become bodies. In the sky, stars become constellations. In work, people become teams. Now intelligence itself becomes a hive.
CelHive exists to turn many small minds into one great one—specialized AI Cells that coordinate like a living system, guided by you.
Not a chat to “ask,” but an instrument to conduct.
Not a single “assistant,” but a swarm that builds, tests, fixes, and ships.
We believe emergence beats brute force.
That the whole is not just bigger, but smarter than the parts.
That anyone—founder, operator, researcher, creator—should orchestrate complex outcomes without a headcount or a handbook.
The promise is simple: you bring clarity; CelHive brings capability. Compose Cells, point them at reality, and watch a hive produce value—measurably, repeatedly, fast.
This is co-creation at human scale and machine speed.
From individuals to ecosystems.
From tasks to outcomes.
From potential to product-market fit.
Cells build the hive. Wisdom co-creates. Let’s make something living.
1b
Short description
CelHive is the agent-orchestration OS where specialized AI Cells coordinate like a living system to deliver outcomes—so teams get from idea to impact, faster.
1c
Tagline
Cells build the hive. Wisdom co-creates.
1d
One-liner
CelHive turns specialized AI agents (“Cells”) into a coordinated “Hive” that executes real-world work—so you move from prompts to shipped outcomes.
1e
Product positioning
Category: Agentic Co-Creation OS
For: founders, operators, researchers, and builders who need results—prototype, GTM, ops, research—without growing headcount.
Unlike: single-agent chatbots and point tools that answer questions or do one task,
CelHive: composes many specialized Cells into a coordinated Hive that plans, executes, and learns as a system—delivering measurable outcomes (speed, cost, quality) across the full workflow.
02
Personality
We don’t just answer faster; we coordinate smarter. When Cells connect, velocity compounds and ideas land in the world.
CelHive speaks the way it works: visionary but precise, builder‑honest, warmly technical, and always human‑first—you lead, the Hive follows.
Visionary, not vague: bold stakes, clear claims.
Builder-honest: show the work; admit the tradeoffs.
Warmly technical: precise without posturing; explain like a peer.
Human-first: you lead, the Hive follows. Interfaces that get out of the way.

2a
Tone & Voice
Our Vision: why we exist
A world where anyone can orchestrate many intelligences to create value—safely, swiftly, and together.
Our Mission: what we do
Turn goals into coordinated Hives of specialized Cells that plan, execute, and learn—so individuals and teams ship outcomes, not prompts.
Our Promise: how we help
Compose once. Scale as a swarm. Deliver outcomes.
North Star Narrative: the one‑paragraph story all copy should orbit
2b
Sample Copy
Compose specialized Cells into a Hive that plans, executes, and improves—automatically.
Less app, more action. Point the Hive at reality and watch it work.
Orchestrate the swarm. Ship the outcome.
Your ideas, intelligently assembled.
Hero headlines
Subheads
Explainer (short)
CelHive is an agent-orchestration OS. Build with Cells—focused, specialized agents—and let the Hive coordinate them end-to-end. You set the goal; they deliver the work.
Feature bullets
UI microcopy
Ad lines
About paragraph
CelHive turns intelligence into an ecosystem. Specialized Cells collaborate as a Hive to plan, execute, and verify real work—so teams focus on why, not how. Built for builders, designed for conversations, and crafted to feel human.
03
Logo
The CelHive logo is four hex Cells: two morphing into a single connective shape, two standing apart as satellites. It captures the moment many become one—and the openness of an ecosystem that keeps expanding.
Form — The joined pair visualizes orchestration: from sparks to swarm, from chat to outcome, stabilized into a clean hex cadence.
Constellation — The two separated Cells suggest an open ecology of third‑party Cells and shared Blueprints that compound learning.
Geometry — Modular hexes with crisp edges and subtle organic joins echo our design system: hexagonal grid meets biomorphic membranes—order guided by life. No ornament, no clutter—just intent.
It’s more than a mark: the Cells commit CelHive to a simple promise—compose, coordinate, and ship real‑world outcomes, repeatedly and fast.


3a
Primary Lockup

3b
Clearspace

3c
Secondary Lockups

3d
Product Mockups

3e
Incorrect Usage

Do not resize the mark

Do not rotate the logo

Do not change the color of the mark alone

Do not outline the logo

Do not reverse the lockup

Do not add gradients the logo
3f
Partnerships

04
Color
Colors in CelHive do more than decorate; they signal priority, state, and orchestration in motion. Each shade reinforces our promise of assured, living coordination.
Keep Hive Orange scarce and strategic; over‑using it dulls the urgency of an action or verification moment.
Handled with discipline, this palette makes CelHive instantly recognizable: emergent, confident, and relentlessly oriented to outcomes.
4a
Primary Palette
Black
Hex: #0A0A0A
Gray
Hex: #D9D9D9
White
Hex: #FFFFFF
Primary
Hex: #FC5B21
05
Typography
CelHive’s typography balances precision with warmth using a modern sans + serif pairing that reads clearly in product and communicates trust in brand.

Primary Sans-Serif (DM Sans) carries interfaces, docs, and dense information with legibility and calm authority—ideal for telemetry, run logs, and system prompts.
Secondary Serif (DM Serif Text) adds crafted weight to headlines, insights, and narrative moments—used where we frame decisions, explain tradeoffs, or state the vision.
Together, this pairing delivers dynamic contrast—modern yet human, analytical yet approachable—so CelHive always speaks with clarity, credibility, and momentum.
DM Sans
DM Serif Text
5b
Sizing
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Compose.
Coordinate.
Create.
Type Sizes > 72pt/px
100% Leading
-3% Tracking
Less app, more action.
Point the Hive at reality and watch it work.
Type Sizes 55–72pt/px
110% Leading
-3% Tracking
Our goal is clear: outcomes, not rituals. You set the goal; the Hive delivers the work—human‑in‑the‑loop when it matters, with Blueprints and telemetry to measure speed, cost, and quality.
Type Sizes 24–55pt/px
120% Leading
-2% Tracking
CelHive turns intelligence into an ecosystem. Specialized Cells collaborate as a Hive to plan, execute, and verify real work—so teams focus on why, not how. Built for builders, designed for conversations, and crafted to feel human.
Type Sizes 0–24pt/px
130% Leading
-2% Tracking
© CelHive
All Rights Reserved