Icon
Logo on colored background

Brand Guidelines

This guide outlines the visual language and design principles that make CelHive recognizable, regardless of the team or medium.

 

CelHive composes specialized AI Cells into coordinated Hives that move work from prompts to shipped outcomes—fast and measurable.

 

Every standard—color, type, spacing, message, and accessibility—expresses this system promise with clarity.

 

Whether digital product, marketing site, or print, if it bears the CelHive mark, it should feel orchestrated, alive, and outcome‑driven—less app, more action.

 

Follow these rules to reflect the assured co‑creation at the heart of CelHive.

Contents

01

Brand Strategy

02

Personality

03

Logo

04

Color

05

Typography

01

Brand Strategy

Work today stretches across tools, timelines, and handoffs. Lone assistants answer questions; coordinated teams ship results. That gap slows momentum—even when the talent is there.

 

CelHive turns many minds into one outcome.

Person with iPad

Compose Cells, let the Hive plan, assign roles, resolve conflicts, and verify—end‑to‑end, with you conducting.

 

Our goal is clear: outcomes, not rituals. You set the goal; the Hive delivers the work—human‑in‑the‑loop when it matters, with Blueprints and telemetry to measure speed, cost, and quality.

1a

Manifesto

From the first spark of an idea to the moment it lands in the world, progress has always been a team sport.

 

In nature, cells become bodies. In the sky, stars become constellations. In work, people become teams. Now intelligence itself becomes a hive.

 

CelHive exists to turn many small minds into one great one—specialized AI Cells that coordinate like a living system, guided by you.

Not a chat to “ask,” but an instrument to conduct.

Not a single “assistant,” but a swarm that builds, tests, fixes, and ships.

 

We believe emergence beats brute force.

That the whole is not just bigger, but smarter than the parts.

That anyone—founder, operator, researcher, creator—should orchestrate complex outcomes without a headcount or a handbook.

 

The promise is simple: you bring clarity; CelHive brings capability. Compose Cells, point them at reality, and watch a hive produce value—measurably, repeatedly, fast.

 

This is co-creation at human scale and machine speed.

From individuals to ecosystems.

From tasks to outcomes.

From potential to product-market fit.

 

Cells build the hive. Wisdom co-creates. Let’s make something living.

1b

Short description

CelHive is the agent-orchestration OS where specialized AI Cells coordinate like a living system to deliver outcomes—so teams get from idea to impact, faster.

1c

Tagline

Cells build the hive. Wisdom co-creates.

1d

One-liner

CelHive turns specialized AI agents (“Cells”) into a coordinated “Hive” that executes real-world work—so you move from prompts to shipped outcomes.

1e

Product positioning

Category: Agentic Co-Creation OS

 

For: founders, operators, researchers, and builders who need results—prototype, GTM, ops, research—without growing headcount.

 

Unlike: single-agent chatbots and point tools that answer questions or do one task,

 

CelHive: composes many specialized Cells into a coordinated Hive that plans, executes, and learns as a system—delivering measurable outcomes (speed, cost, quality) across the full workflow.

02

Personality

We don’t just answer faster; we coordinate smarter. When Cells connect, velocity compounds and ideas land in the world.

 

CelHive speaks the way it works: visionary but precise, builder‑honest, warmly technical, and always human‑first—you lead, the Hive follows.

 

Visionary, not vague: bold stakes, clear claims.

 

Builder-honest: show the work; admit the tradeoffs.

 

Warmly technical: precise without posturing; explain like a peer.

 

Human-first: you lead, the Hive follows. Interfaces that get out of the way.

"Emergent, co-creative, assured, alive"

2a

Tone & Voice

Our Vision: why we exist

A world where anyone can orchestrate many intelligences to create value—safely, swiftly, and together.

Our Mission: what we do

Turn goals into coordinated Hives of specialized Cells that plan, execute, and learn—so individuals and teams ship outcomes, not prompts.

Our Promise: how we help

Compose once. Scale as a swarm. Deliver outcomes.

North Star Narrative: the one‑paragraph story all copy should orbit

  • From chat to outcome: the first time a user watches a Hive plan, execute, and verify an entire workflow.
  • PMF in the wild: founders compress weeks of research/build/test into days with reusable Blueprints.
  • Ops, operationalized: repetitive processes become self-healing Hives with human-in-the-loop guardrails.
  • Open ecology: third-party Cells and shared Blueprints compound network learning and speed.

2b

Sample Copy

Your ideas, intelligently assembled.

Orchestrate the swarm. Ship the outcome.

Less app, more action. Point the Hive at reality and watch it work.

Compose specialized Cells into a Hive that plans, executes, and improves—automatically.

Hero headlines

 

  • Your ideas, intelligently assembled.
  • Orchestrate the swarm. Ship the outcome.
  • From many minds to one result.

 

Subheads

 

  • Compose specialized Cells into a Hive that plans, executes, and improves—automatically.
  • Less app, more action. Point the Hive at reality and watch it work.

 

Explainer (short)

 

CelHive is an agent-orchestration OS. Build with Cells—focused, specialized agents—and let the Hive coordinate them end-to-end. You set the goal; they deliver the work.

 

Feature bullets

 

  • Blueprints: reusable orchestration patterns for common outcomes.
  • Swarm coordination: planning, role assignment, conflict resolution, and verification built-in.
  • Human-in-the-loop: approvals and edits where it matters.
  • Telemetry: measure speed, quality, and cost across every run.

 

UI microcopy

 

  • Compose Hive → Add Cells → Set Outcome → Run
  • “Your Hive is planning the route.”
  • “Outcome verified. Save as Blueprint?”

 

Ad lines

 

  • “Stop asking. Start orchestrating.”
  • “Many agents. One outcome.”
  • “From prompts to proof.”

 

About paragraph

 

CelHive turns intelligence into an ecosystem. Specialized Cells collaborate as a Hive to plan, execute, and verify real work—so teams focus on why, not how. Built for builders, designed for conversations, and crafted to feel human.

 

03

Logo

The CelHive logo is four hex Cells: two morphing into a single connective shape, two standing apart as satellites. It captures the moment many become one—and the openness of an ecosystem that keeps expanding.

 

Form — The joined pair visualizes orchestration: from sparks to swarm, from chat to outcome, stabilized into a clean hex cadence.

 

Constellation — The two separated Cells suggest an open ecology of third‑party Cells and shared Blueprints that compound learning.

 

Geometry — Modular hexes with crisp edges and subtle organic joins echo our design system: hexagonal grid meets biomorphic membranes—order guided by life. No ornament, no clutter—just intent.

 

It’s more than a mark: the Cells commit CelHive to a simple promise—compose, coordinate, and ship real‑world outcomes, repeatedly and fast.

3a

Primary Lockup

Image of primary brand logo

3b

Clearspace

Image of brand logo in clearspace

3c

Secondary Lockups

Image of secondary brand logo

3d

Product Mockups

Image of secondary brand logo

3e

Incorrect Usage

Image of brand logo incorrectly sized
Logo

Do not resize the mark

Image of brand logo incorrectly rotated
Logo

Do not rotate the logo

Image of brand logo incorrectly colored
Logo

Do not change the color of the mark alone

Image of brand logo incorrectly outlined
Logo

Do not outline the logo

Image of brand logo incorrectly ordered
Logo

Do not reverse the lockup

Image of brand logo incorrectly using gradients
Logo

Do not add gradients the logo

3f

Partnerships

Image of partnership logos

04

Color

Colors in CelHive do more than decorate; they signal priority, state, and orchestration in motion. Each shade reinforces our promise of assured, living coordination.

 

Keep Hive Orange scarce and strategic; over‑using it dulls the urgency of an action or verification moment.

 

Handled with discipline, this palette makes CelHive instantly recognizable: emergent, confident, and relentlessly oriented to outcomes.

4a

Primary Palette

Black

Hex: #0A0A0A

Gray

Hex: #D9D9D9

White

Hex: #FFFFFF

Primary

Hex: #FC5B21

05

Typography

CelHive’s typography balances precision with warmth using a modern sans + serif pairing that reads clearly in product and communicates trust in brand.

large letters

Primary Sans-Serif (DM Sans) carries interfaces, docs, and dense information with legibility and calm authority—ideal for telemetry, run logs, and system prompts.

 

Secondary Serif (DM Serif Text) adds crafted weight to headlines, insights, and narrative moments—used where we frame decisions, explain tradeoffs, or state the vision.

 

Together, this pairing delivers dynamic contrast—modern yet human, analytical yet approachable—so CelHive always speaks with clarity, credibility, and momentum.

  1. Primary Typeface

DM Sans

  1. Secondary Typeface

DM Serif Text

5b

Sizing

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

CelHive turns intelligence into an ecosystem. Specialized Cells collaborate as a Hive to plan, execute, and verify real work—so teams focus on why, not how. Built for builders, designed for conversations, and crafted to feel human.

Type Sizes 0–24pt/px

130% Leading

-2% Tracking

Our goal is clear: outcomes, not rituals. You set the goal; the Hive delivers the work—human‑in‑the‑loop when it matters, with Blueprints and telemetry to measure speed, cost, and quality.

Type Sizes 24–55pt/px

120% Leading

-2% Tracking

Less app, more action.

Point the Hive at reality and watch it work.

Type Sizes 55–72pt/px

110% Leading

-3% Tracking

Compose.

Coordinate.

Create.

Type Sizes > 72pt/px

100% Leading

-3% Tracking

Back to the top

© CelHive

All Rights Reserved

Brand Strategy

01

Personality

02

Logo

03

Color

04

Typography

05

Logo on colored background

Brand Guidelines

This guide outlines the visual language and design principles that make CelHive recognizable, regardless of the team or medium.

 

CelHive composes specialized AI Cells into coordinated Hives that move work from prompts to shipped outcomes—fast and measurable.

 

Every standard—color, type, spacing, message, and accessibility—expresses this system promise with clarity.

 

Whether digital product, marketing site, or print, if it bears the CelHive mark, it should feel orchestrated, alive, and outcome‑driven—less app, more action.

 

Follow these rules to reflect the assured co‑creation at the heart of CelHive.

Contents

01

Brand Strategy

02

Personality

03

Logo

04

Color

05

Typography

01

Brand Strategy

Work today stretches across tools, timelines, and handoffs. Lone assistants answer questions; coordinated teams ship results. That gap slows momentum—even when the talent is there.

 

CelHive turns many minds into one outcome.

Person with iPad

Compose Cells, let the Hive plan, assign roles, resolve conflicts, and verify—end‑to‑end, with you conducting.

 

Our goal is clear: outcomes, not rituals. You set the goal; the Hive delivers the work—human‑in‑the‑loop when it matters, with Blueprints and telemetry to measure speed, cost, and quality.

1a

Manifesto

From the first spark of an idea to the moment it lands in the world, progress has always been a team sport.

 

In nature, cells become bodies. In the sky, stars become constellations. In work, people become teams. Now intelligence itself becomes a hive.

 

CelHive exists to turn many small minds into one great one—specialized AI Cells that coordinate like a living system, guided by you.

Not a chat to “ask,” but an instrument to conduct.

Not a single “assistant,” but a swarm that builds, tests, fixes, and ships.

 

We believe emergence beats brute force.

That the whole is not just bigger, but smarter than the parts.

That anyone—founder, operator, researcher, creator—should orchestrate complex outcomes without a headcount or a handbook.

 

The promise is simple: you bring clarity; CelHive brings capability. Compose Cells, point them at reality, and watch a hive produce value—measurably, repeatedly, fast.

 

This is co-creation at human scale and machine speed.

From individuals to ecosystems.

From tasks to outcomes.

From potential to product-market fit.

 

Cells build the hive. Wisdom co-creates. Let’s make something living.

1b

Short description

CelHive is the agent-orchestration OS where specialized AI Cells coordinate like a living system to deliver outcomes—so teams get from idea to impact, faster.

1c

Tagline

Cells build the hive. Wisdom co-creates.

1d

One-liner

CelHive turns specialized AI agents (“Cells”) into a coordinated “Hive” that executes real-world work—so you move from prompts to shipped outcomes.

1e

Product positioning

Category: Agentic Co-Creation OS

 

For: founders, operators, researchers, and builders who need results—prototype, GTM, ops, research—without growing headcount.

 

Unlike: single-agent chatbots and point tools that answer questions or do one task,

 

CelHive: composes many specialized Cells into a coordinated Hive that plans, executes, and learns as a system—delivering measurable outcomes (speed, cost, quality) across the full workflow.

02

Personality

We don’t just answer faster; we coordinate smarter. When Cells connect, velocity compounds and ideas land in the world.

 

CelHive speaks the way it works: visionary but precise, builder‑honest, warmly technical, and always human‑first—you lead, the Hive follows.

 

Visionary, not vague: bold stakes, clear claims.

 

Builder-honest: show the work; admit the tradeoffs.

 

Warmly technical: precise without posturing; explain like a peer.

 

Human-first: you lead, the Hive follows. Interfaces that get out of the way.

"Emergent, co-creative, assured, alive"

2a

Tone & Voice

Our Vision: why we exist

A world where anyone can orchestrate many intelligences to create value—safely, swiftly, and together.

Our Mission: what we do

Turn goals into coordinated Hives of specialized Cells that plan, execute, and learn—so individuals and teams ship outcomes, not prompts.

Our Promise: how we help

Compose once. Scale as a swarm. Deliver outcomes.

North Star Narrative: the one‑paragraph story all copy should orbit

  • From chat to outcome: the first time a user watches a Hive plan, execute, and verify an entire workflow.
  • PMF in the wild: founders compress weeks of research/build/test into days with reusable Blueprints.
  • Ops, operationalized: repetitive processes become self-healing Hives with human-in-the-loop guardrails.
  • Open ecology: third-party Cells and shared Blueprints compound network learning and speed.

2b

Sample Copy

Compose specialized Cells into a Hive that plans, executes, and improves—automatically.

Less app, more action. Point the Hive at reality and watch it work.

Orchestrate the swarm. Ship the outcome.

Your ideas, intelligently assembled.

Hero headlines

 

  • Your ideas, intelligently assembled.
  • Orchestrate the swarm. Ship the outcome.
  • From many minds to one result.

 

Subheads

 

  • Compose specialized Cells into a Hive that plans, executes, and improves—automatically.
  • Less app, more action. Point the Hive at reality and watch it work.

 

Explainer (short)

 

CelHive is an agent-orchestration OS. Build with Cells—focused, specialized agents—and let the Hive coordinate them end-to-end. You set the goal; they deliver the work.

 

Feature bullets

 

  • Blueprints: reusable orchestration patterns for common outcomes.
  • Swarm coordination: planning, role assignment, conflict resolution, and verification built-in.
  • Human-in-the-loop: approvals and edits where it matters.
  • Telemetry: measure speed, quality, and cost across every run.

 

UI microcopy

 

  • Compose Hive → Add Cells → Set Outcome → Run
  • “Your Hive is planning the route.”
  • “Outcome verified. Save as Blueprint?”

 

Ad lines

 

  • “Stop asking. Start orchestrating.”
  • “Many agents. One outcome.”
  • “From prompts to proof.”

 

About paragraph

 

CelHive turns intelligence into an ecosystem. Specialized Cells collaborate as a Hive to plan, execute, and verify real work—so teams focus on why, not how. Built for builders, designed for conversations, and crafted to feel human.

 

03

Logo

The CelHive logo is four hex Cells: two morphing into a single connective shape, two standing apart as satellites. It captures the moment many become one—and the openness of an ecosystem that keeps expanding.

 

Form — The joined pair visualizes orchestration: from sparks to swarm, from chat to outcome, stabilized into a clean hex cadence.

 

Constellation — The two separated Cells suggest an open ecology of third‑party Cells and shared Blueprints that compound learning.

 

Geometry — Modular hexes with crisp edges and subtle organic joins echo our design system: hexagonal grid meets biomorphic membranes—order guided by life. No ornament, no clutter—just intent.

 

It’s more than a mark: the Cells commit CelHive to a simple promise—compose, coordinate, and ship real‑world outcomes, repeatedly and fast.

3a

Primary Lockup

Image of primary brand logo

3b

Clearspace

Image of brand logo in clearspace

3c

Secondary Lockups

Image of secondary brand logo

3d

Product Mockups

Image of secondary brand logo

3e

Incorrect Usage

Image of brand logo incorrectly sized
Logo

Do not resize the mark

Image of brand logo incorrectly rotated
Logo

Do not rotate the logo

Image of brand logo incorrectly colored
Logo

Do not change the color of the mark alone

Image of brand logo incorrectly outlined
Logo

Do not outline the logo

Image of brand logo incorrectly ordered
Logo

Do not reverse the lockup

Image of brand logo incorrectly using gradients
Logo

Do not add gradients the logo

3f

Partnerships

Image of partnership logos

04

Color

Colors in CelHive do more than decorate; they signal priority, state, and orchestration in motion. Each shade reinforces our promise of assured, living coordination.

 

Keep Hive Orange scarce and strategic; over‑using it dulls the urgency of an action or verification moment.

 

Handled with discipline, this palette makes CelHive instantly recognizable: emergent, confident, and relentlessly oriented to outcomes.

4a

Primary Palette

Black

Hex: #0A0A0A

Gray

Hex: #D9D9D9

White

Hex: #FFFFFF

Primary

Hex: #FC5B21

05

Typography

CelHive’s typography balances precision with warmth using a modern sans + serif pairing that reads clearly in product and communicates trust in brand.

large letters

Primary Sans-Serif (DM Sans) carries interfaces, docs, and dense information with legibility and calm authority—ideal for telemetry, run logs, and system prompts.

 

Secondary Serif (DM Serif Text) adds crafted weight to headlines, insights, and narrative moments—used where we frame decisions, explain tradeoffs, or state the vision.

 

Together, this pairing delivers dynamic contrast—modern yet human, analytical yet approachable—so CelHive always speaks with clarity, credibility, and momentum.

  1. Primary Typeface

DM Sans

  1. Secondary Typeface

DM Serif Text

CelHive turns intelligence into an ecosystem. Specialized Cells collaborate as a Hive to plan, execute, and verify real work—so teams focus on why, not how. Built for builders, designed for conversations, and crafted to feel human.

Type Sizes 0–24pt/px

130% Leading

-2% Tracking

Our goal is clear: outcomes, not rituals. You set the goal; the Hive delivers the work—human‑in‑the‑loop when it matters, with Blueprints and telemetry to measure speed, cost, and quality.

Type Sizes 24–55pt/px

120% Leading

-2% Tracking

Less app, more action.

Point the Hive at reality and watch it work.

Type Sizes 55–72pt/px

110% Leading

-3% Tracking

Compose.

Coordinate.

Create.

Type Sizes > 72pt/px

100% Leading

-3% Tracking

5b

Sizing

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Back to the top

© CelHive

All Rights Reserved

Brand Strategy

01

Logo on colored background

Brand Guidelines

This guide outlines the visual language and design principles that make CelHive recognizable, regardless of the team or medium.

 

CelHive composes specialized AI Cells into coordinated Hives that move work from prompts to shipped outcomes—fast and measurable.

 

Every standard—color, type, spacing, message, and accessibility—expresses this system promise with clarity.

 

Whether digital product, marketing site, or print, if it bears the CelHive mark, it should feel orchestrated, alive, and outcome‑driven—less app, more action.

 

Follow these rules to reflect the assured co‑creation at the heart of CelHive.

Contents

01

Brand Strategy

02

Personality

03

Logo

04

Color

05

Typography

01

Brand Strategy

Work today stretches across tools, timelines, and handoffs. Lone assistants answer questions; coordinated teams ship results. That gap slows momentum—even when the talent is there.

 

CelHive turns many minds into one outcome.

Person with iPad

Compose Cells, let the Hive plan, assign roles, resolve conflicts, and verify—end‑to‑end, with you conducting.

 

Our goal is clear: outcomes, not rituals. You set the goal; the Hive delivers the work—human‑in‑the‑loop when it matters, with Blueprints and telemetry to measure speed, cost, and quality.

1a

Manifesto

From the first spark of an idea to the moment it lands in the world, progress has always been a team sport.

 

In nature, cells become bodies. In the sky, stars become constellations. In work, people become teams. Now intelligence itself becomes a hive.

 

CelHive exists to turn many small minds into one great one—specialized AI Cells that coordinate like a living system, guided by you.

Not a chat to “ask,” but an instrument to conduct.

Not a single “assistant,” but a swarm that builds, tests, fixes, and ships.

 

We believe emergence beats brute force.

That the whole is not just bigger, but smarter than the parts.

That anyone—founder, operator, researcher, creator—should orchestrate complex outcomes without a headcount or a handbook.

 

The promise is simple: you bring clarity; CelHive brings capability. Compose Cells, point them at reality, and watch a hive produce value—measurably, repeatedly, fast.

 

This is co-creation at human scale and machine speed.

From individuals to ecosystems.

From tasks to outcomes.

From potential to product-market fit.

 

Cells build the hive. Wisdom co-creates. Let’s make something living.

1b

Short description

CelHive is the agent-orchestration OS where specialized AI Cells coordinate like a living system to deliver outcomes—so teams get from idea to impact, faster.

1c

Tagline

Cells build the hive. Wisdom co-creates.

1d

One-liner

CelHive turns specialized AI agents (“Cells”) into a coordinated “Hive” that executes real-world work—so you move from prompts to shipped outcomes.

1e

Product positioning

Category: Agentic Co-Creation OS

 

For: founders, operators, researchers, and builders who need results—prototype, GTM, ops, research—without growing headcount.

 

Unlike: single-agent chatbots and point tools that answer questions or do one task,

 

CelHive: composes many specialized Cells into a coordinated Hive that plans, executes, and learns as a system—delivering measurable outcomes (speed, cost, quality) across the full workflow.

02

Personality

We don’t just answer faster; we coordinate smarter. When Cells connect, velocity compounds and ideas land in the world.

 

CelHive speaks the way it works: visionary but precise, builder‑honest, warmly technical, and always human‑first—you lead, the Hive follows.

 

Visionary, not vague: bold stakes, clear claims.

 

Builder-honest: show the work; admit the tradeoffs.

 

Warmly technical: precise without posturing; explain like a peer.

 

Human-first: you lead, the Hive follows. Interfaces that get out of the way.

"Emergent, co-creative, assured, alive"

2a

Tone & Voice

Our Vision: why we exist

A world where anyone can orchestrate many intelligences to create value—safely, swiftly, and together.

Our Mission: what we do

Turn goals into coordinated Hives of specialized Cells that plan, execute, and learn—so individuals and teams ship outcomes, not prompts.

Our Promise: how we help

Compose once. Scale as a swarm. Deliver outcomes.

North Star Narrative: the one‑paragraph story all copy should orbit

  • From chat to outcome: the first time a user watches a Hive plan, execute, and verify an entire workflow.
  • PMF in the wild: founders compress weeks of research/build/test into days with reusable Blueprints.
  • Ops, operationalized: repetitive processes become self-healing Hives with human-in-the-loop guardrails.
  • Open ecology: third-party Cells and shared Blueprints compound network learning and speed.

2b

Sample Copy

Compose specialized Cells into a Hive that plans, executes, and improves—automatically.

Less app, more action. Point the Hive at reality and watch it work.

Orchestrate the swarm. Ship the outcome.

Your ideas, intelligently assembled.

Hero headlines

 

  • Your ideas, intelligently assembled.
  • Orchestrate the swarm. Ship the outcome.
  • From many minds to one result.

 

Subheads

 

  • Compose specialized Cells into a Hive that plans, executes, and improves—automatically.
  • Less app, more action. Point the Hive at reality and watch it work.

 

Explainer (short)

 

CelHive is an agent-orchestration OS. Build with Cells—focused, specialized agents—and let the Hive coordinate them end-to-end. You set the goal; they deliver the work.

 

Feature bullets

 

  • Blueprints: reusable orchestration patterns for common outcomes.
  • Swarm coordination: planning, role assignment, conflict resolution, and verification built-in.
  • Human-in-the-loop: approvals and edits where it matters.
  • Telemetry: measure speed, quality, and cost across every run.

 

UI microcopy

 

  • Compose Hive → Add Cells → Set Outcome → Run
  • “Your Hive is planning the route.”
  • “Outcome verified. Save as Blueprint?”

 

Ad lines

 

  • “Stop asking. Start orchestrating.”
  • “Many agents. One outcome.”
  • “From prompts to proof.”

 

About paragraph

 

CelHive turns intelligence into an ecosystem. Specialized Cells collaborate as a Hive to plan, execute, and verify real work—so teams focus on why, not how. Built for builders, designed for conversations, and crafted to feel human.

 

03

Logo

The CelHive logo is four hex Cells: two morphing into a single connective shape, two standing apart as satellites. It captures the moment many become one—and the openness of an ecosystem that keeps expanding.

 

Form — The joined pair visualizes orchestration: from sparks to swarm, from chat to outcome, stabilized into a clean hex cadence.

 

Constellation — The two separated Cells suggest an open ecology of third‑party Cells and shared Blueprints that compound learning.

 

Geometry — Modular hexes with crisp edges and subtle organic joins echo our design system: hexagonal grid meets biomorphic membranes—order guided by life. No ornament, no clutter—just intent.

 

It’s more than a mark: the Cells commit CelHive to a simple promise—compose, coordinate, and ship real‑world outcomes, repeatedly and fast.

3a

Primary Lockup

Image of primary brand logo

3b

Clearspace

Image of brand logo in clearspace

3c

Secondary Lockups

Image of secondary brand logo

3d

Product Mockups

Image of secondary brand logo

3e

Incorrect Usage

Image of brand logo incorrectly sized
Icon

Do not resize the mark

Image of brand logo incorrectly rotated
Icon

Do not rotate the logo

Image of brand logo incorrectly colored
Icon

Do not change the color of the mark alone

Image of brand logo incorrectly outlined
Icon

Do not outline the logo

Image of brand logo incorrectly ordered
Icon

Do not reverse the lockup

Image of brand logo incorrectly using gradients
Icon

Do not add gradients the logo

3f

Partnerships

Image of partnership logos

04

Color

Colors in CelHive do more than decorate; they signal priority, state, and orchestration in motion. Each shade reinforces our promise of assured, living coordination.

 

Keep Hive Orange scarce and strategic; over‑using it dulls the urgency of an action or verification moment.

 

Handled with discipline, this palette makes CelHive instantly recognizable: emergent, confident, and relentlessly oriented to outcomes.

4a

Primary Palette

Black

Hex: #0A0A0A

Gray

Hex: #D9D9D9

White

Hex: #FFFFFF

Primary

Hex: #FC5B21

05

Typography

CelHive’s typography balances precision with warmth using a modern sans + serif pairing that reads clearly in product and communicates trust in brand.

large letters

Primary Sans-Serif (DM Sans) carries interfaces, docs, and dense information with legibility and calm authority—ideal for telemetry, run logs, and system prompts.

 

Secondary Serif (DM Serif Text) adds crafted weight to headlines, insights, and narrative moments—used where we frame decisions, explain tradeoffs, or state the vision.

 

Together, this pairing delivers dynamic contrast—modern yet human, analytical yet approachable—so CelHive always speaks with clarity, credibility, and momentum.

  1. Primary Typeface

DM Sans

  1. Secondary Typeface

DM Serif Text

5b

Sizing

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Compose.

Coordinate.

Create.

Type Sizes > 72pt/px

100% Leading

-3% Tracking

Less app, more action.

Point the Hive at reality and watch it work.

Type Sizes 55–72pt/px

110% Leading

-3% Tracking

Our goal is clear: outcomes, not rituals. You set the goal; the Hive delivers the work—human‑in‑the‑loop when it matters, with Blueprints and telemetry to measure speed, cost, and quality.

Type Sizes 24–55pt/px

120% Leading

-2% Tracking

CelHive turns intelligence into an ecosystem. Specialized Cells collaborate as a Hive to plan, execute, and verify real work—so teams focus on why, not how. Built for builders, designed for conversations, and crafted to feel human.

Type Sizes 0–24pt/px

130% Leading

-2% Tracking

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